1. Introduction

Welcome to ArahaNex. We are an AI-powered digital marketing and consumer insights agency based in New Town, Kolkata, India. This Privacy Policy explains how we collect, use, store, protect, and share your personal information when you visit our website at www.arahanex.com or interact with our services.

By using our website or engaging with our services, you agree to the collection and use of information as described in this policy. If you do not agree, please discontinue use of our website.

 

2. Information We Collect

2.1 Information You Provide Directly

When you fill out our contact form, request a consultation, or communicate with us, we may collect:

• Full name

• Email address

• Phone number

• Company name

• Your message or enquiry details

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical data including:

• IP address and approximate geographic location

• Browser type and version

• Pages visited and time spent on each page

• Referring website or source

• Device type (mobile, desktop, tablet)

• Cookies and similar tracking technologies

2.3 Information from Third Parties

We may receive information about you from third-party platforms such as Google Ads, Meta (Facebook and Instagram), and Google Analytics when you interact with our advertisements or social media profiles.

 

3. How We Use Your Information

ArahaNex uses the information we collect for the following purposes:

• To respond to your enquiries and provide consultation services

• To deliver, manage, and improve our digital marketing services

• To send relevant communications, proposals, and updates about our services

• To analyse website performance and user behaviour to improve user experience

• To run and optimise advertising campaigns on Google and Meta platforms

• To comply with legal obligations and protect our legal rights

• To prevent fraud, spam, and unauthorised access to our systems

We will never sell, rent, or trade your personal information to third parties for their own marketing purposes.

 

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect usage data. Cookies are small text files stored on your device.

4.1 Types of Cookies We Use

• Essential Cookies: Required for the website to function properly

• Analytics Cookies: Used via Google Analytics to understand how visitors interact with our site

• Advertising Cookies: Used by Google Ads and Meta Ads to measure ad performance and retarget visitors

• Preference Cookies: Remember your settings and preferences

4.2 Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information on managing cookies, visit www.allaboutcookies.org.

 

5. How We Share Your Information

ArahaNex does not sell your personal data. We may share your information with trusted third parties only in the following circumstances:

• Service Providers: Third-party tools and platforms we use to operate our business, including Google Analytics, Google Ads, Meta Business Suite, and Wix (our website platform)

• Legal Requirements: When required by law, court order, or government authority

• Business Protection: To protect the rights, property, or safety of ArahaNex, our clients, or others

• Business Transfer: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction

All third-party service providers are required to handle your data in accordance with applicable data protection laws.

 

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law.

• Contact form enquiries: Retained for up to 2 years

• Client project data: Retained for up to 5 years after project completion

• Analytics data: Retained as per Google Analytics default retention settings

• Marketing data: Retained until you opt out or request deletion

You may request deletion of your personal data at any time by contacting us at info@arahanex.com.

 

7. Data Security

ArahaNex takes the security of your personal information seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, destruction, or alteration.

These measures include secure data transmission via SSL encryption, access controls limiting who can view your data, and regular review of our data collection and storage practices.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.

 

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you

• Right to Rectification: Request correction of inaccurate or incomplete data

• Right to Erasure: Request deletion of your personal data

• Right to Restrict Processing: Request that we limit how we use your data

• Right to Data Portability: Request transfer of your data in a machine-readable format

• Right to Object: Object to our processing of your data for marketing purposes

• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at info@arahanex.com. We will respond to your request within 30 days.

 

9. Third-Party Links

Our website may contain links to third-party websites including our social media profiles on Facebook and Instagram. This Privacy Policy does not apply to those external websites. We encourage you to review the privacy policies of any third-party sites you visit.

ArahaNex is not responsible for the privacy practices or content of third-party websites.

 

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected data from a minor, please contact us immediately at info@arahanex.com and we will take steps to delete such information.

 

11. Google Ads & Analytics Disclosure

ArahaNex uses Google Analytics and Google Ads to understand website traffic and run advertising campaigns. These services may use cookies to track your activity across websites. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

For information on how Google uses data when you use our site, please visit: www.google.com/policies/privacy/partners.

 

12. Changes to This Policy

ArahaNex reserves the right to update or modify this Privacy Policy at any time. When we make changes, we will update the 'Last Updated' date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

Continued use of our website following the posting of changes constitutes your acceptance of the updated policy.

 

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact us:

ArahaNex

• Email: info@arahanex.com

• Phone / WhatsApp: +91 84208 49375

• Address: 310, 3rd Floor, Galaxy Market Complex, Action Area-1, New Town, Kolkata – 700156, West Bengal, India

• Website: www.arahanex.com